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Peeler gives birth to shop

There is more than a small element of truth in the story I always put forward for having a cookshop. It’s all down to the Oxo Good Grips swivel peeler. Many years ago I had the most wonderful peeler, provenance unknown – quite possibly inherited from one grandmother or another. It was neat, sharp, efficient and orange. The orange part was probably its downfall: I suspect it went out with the carrot peelings. At that point in my life, I hadn’t yet embraced home composting, so by the time I registered the peeler’s absence, I was a bin-collection too late. My grief for its loss, even 10 years later, is still palpable.

Determined to find an adequate replacement, I scoured all the housewares retailers I came across, occasionally making a half-hearted purchase, but never satisfied until I chanced upon the Oxo Good Grips peeler. This peeler has revolutionised my peeling technique. I am still using the same peeler today, which is testament to its durability - and its chunkiness. Not the sort of peeler you could accidentally throw out with the peelings.

The saga, and its happy denouement, lit a light-bulb in my head, which suggested to me that most grown ups are in a constant state of quest. Often the quest takes the form of a search for the perfect kitchen implement. In my case a peeler; in yours, perhaps a garlic crusher, or egg timer, or milkpan.

Simultaneously with this thought came the more radical and pioneering idea that the world needed to know about the Oxo Good Grips peeler, and I was the woman to tell them. Hence the shop.

In fact it turns out that quite a lot of the population already knows about the Oxo Good Grips swivel peeler, and some of them aren’t that enamoured. They prefer a Y-peeler, or Swiss peeler, or Lancashire peeler, or stumpy little paring knife. Peeling is so very intimate and personal, you see. Peeling is what you do in largish quantities in advance of soup for the troops or Sunday dinner for the inlaws. You need a peeler which is your faithful friend, not something that fights against the project. What suits one person isn’t necessarily going to suit the next.

So although on one level I was quietly aghast that not everyone loves the Oxo Good Grips peeler, it opened my eyes to the individuality of cooking styles and utensil preferences. Now I have moved past my own obsession (sort of), I like to think I cater for most peeling needs. I say to my customers: “Let us discuss your peeler requirements! Let us share your quest!” Sometimes they back nervously towards the door. Sometimes they buy a peeler. Hopefully their perfect peeler.

Posted: 18-Aug-11

Comments

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Great post.

Very amusing and well written and I can so empathise with these feelings. It is frustrating when others don’t share our love for something we are so passionate about.

Looking forward to reading some more
Nicky

By Nicky Parker on 19-Aug-11

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whoah this weblog is great i love reading your posts. Stay up the great work!

You understand, lots of individuals are looking around for this information, you could help them greatly.

By Danny Autrey on 15-Apr-12

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Thank you for your lovely comments! My ethos is that the main thing about cooking (and therefore cookware) is to have fun while learning lots. It’s an endless education for me talking to customers and suppliers about products and experiences, and, because I’m a bit wordy by nature, I do like to share my knowledge and enjoyment too!

By Liz on 16-Apr-12

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